How much do your marketing programs cost?
The cost of a marketing program is directly related to the scope of the effort. Factors such as the number of office locations, type of medical practice, program objectives, new patient acquisition goals, competitive environment, advertising channels, and overall campaign breadth all influence the level of investment required.
Rather than forcing every client into a predefined package, we develop a custom-fit strategy designed to align with your practice’s objectives while remaining within your budget parameters.
Our philosophy is to begin conservatively with an eye toward measurable growth. Once sufficient real-world performance data has been collected and analyzed, we scale the effort based on proven results—not assumptions.
Our programs typically generate marketing returns ranging from 4 to 10 times the investment, making them largely self-sustaining. In many cases, practices begin recovering their investment within the first 60 to 90 days while establishing a predictable foundation for long-term patient growth.
How quickly can we have a program implemented?
In most cases, we can have a marketing program implemented and generating activity within one to two weeks of authorization.
The actual timeline depends on the scope of the engagement and whether creative assets need to be developed or refined. Activities such as website enhancements, landing page development, advertising creative, tracking implementation, platform configuration, and campaign optimization can all influence the launch schedule.
Our objective is always the same: move to market as quickly as possible without sacrificing quality or accuracy. We would rather spend an extra day ensuring every tracking event, conversion point, and campaign component is configured correctly than rush a launch that produces incomplete or misleading data.
How long does it take before we see results?
You will typically begin seeing activity almost immediately after launch, primarily in the form of website visits and new user engagement.
During the first
30 days, our focus is on gathering intelligence. We analyze visitor behavior, identify the characteristics of individuals who contact your practice versus those who simply browse, and use that information to improve audience targeting, advertising performance, messaging, and website conversion rates.
Between
45 and 60 days, the program has generally accumulated enough performance data to become significantly more efficient. This is when practices typically begin experiencing a consistent flow of qualified new patient inquiries.
By
60 to 90 days, we generally have enough real-world data to understand:
- How many impressions generate a website visit.
- How many website visits produce a patient inquiry.
- How many patient inquiries become scheduled appointments.
- Your average cost to acquire a new patient.
At this stage, decisions are driven by measurable performance rather than assumptions. Once we understand the economics of your patient acquisition process, we can confidently optimize and scale the program for continued growth.
Do you require long-term contracts?
No.
We believe long-term business relationships should be earned through performance—not contractual obligations.
While many of our clients remain with us for years because of the results we produce, we do not believe practices should feel locked into a marketing agreement simply because of contract language.
Our objective is straightforward: deliver measurable business value, consistently improve performance, and become a trusted long-term growth partner. When that happens, contracts become far less important than results.
What size medical practices do you work with?
We work with medical practices of virtually every size, from newly established solo physicians to large multi-location organizations and university-affiliated medical programs.
Every practice faces different growth challenges. A startup may be focused on generating its first steady stream of new patients, while an established multi-location organization may be looking to reduce acquisition costs, expand into new markets, launch new service lines, or improve overall marketing performance.
Our growth framework scales to fit both. Whether your goal is ten additional new patients each month or several hundred, we build a strategy appropriate for your practice’s size, objectives, and available resources.
What types of medical practices do you have experience with?
Our team has developed growth strategies for a wide variety of healthcare organizations, including orthopaedics, sports medicine, functional medicine, medical spas, specialty clinics, university medical programs, primary care, and numerous other physician-led practices.
While every specialty has its own competitive landscape and patient acquisition challenges, the underlying objective remains the same: attract qualified prospective patients, build trust, convert interest into scheduled appointments, and continually optimize performance through data-driven decision-making.
Our experience across multiple healthcare specialties allows us to apply proven strategies while tailoring every campaign to the unique needs, goals, and competitive environment of each individual practice.
How do you calculate return on marketing investment?
We believe marketing performance should be measured using real, tangible outcomes rather than optimistic revenue projections or estimated patient lifetime value.
Our methodology begins with qualified new patient inquiries—phone calls and appointment requests generated through our marketing programs. Not every inquiry results in a scheduled appointment, so our calculation takes into account the percentage of qualified inquiries that typically become appointments and the average value of an initial patient visit.
For consistency, we assign an estimated value of $150 to each qualified new patient inquiry. This provides a practical way to evaluate marketing performance without relying on projected revenue from downstream procedures, surgery, imaging, therapy, or long-term patient relationships.
For example, one orthopedic practice currently generates approximately 255 qualified new patient inquiries each month while investing approximately $3,200 per month in marketing. Using this methodology, those inquiries represent approximately $38,250 in marketing value each month—a return approaching 12 times the monthly marketing investment.
Every medical specialty, practice, and market is different. This methodology gives us a consistent and transparent framework for evaluating campaign performance based on measurable patient activity.
